Data privacy

Website Privacy Policy

last modified: May 10, 2018

Introduction

Lidl US, LLC and its affiliates (“Company,” “Lidl,” “US,” “Our,” or “We”) respect your privacy and are committed to protecting it through our privacy practices as described in this Policy.

This Policy outlines the personal information we collect, how it is used, and the choices you have with regard to your personal information. This Policy applies to the personal information Lidl collects through its website, mobile application, and any other website owned by Lidl (collectively “Online Platforms”) that posts a link to this Policy.

Please read this Policy carefully to understand our policies and practices regarding your personal information. Use of Lidl’s Online Platforms indicates your consent to these practices described in this Policy. If you do not agree with the practices described in this Policy, you should not use any of our Online Platforms. This Policy may change from time to time (see “Changes to Our Privacy Policy”) and your continued use of our Online Platforms after we make changes is deemed to be acceptance of those changes.

Children Under the Age of 13

Our Online Platforms are not intended for children under 13 years of age. No one under age 13 may provide any information, personal or otherwise, to or on any of our Online Platforms. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Online Platform or on or through any of its features, make any purchases, use any of the interactive features, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact Lidl’s Data Protection Officer at dataprotection@lidl.us.

Information We May Collect

Information You Provide to Us

The information we collect on or through our Online Platforms may include:

• Information that you provide by filling in forms on our Online Platforms. This includes personal information and contact information provided at the time of registering to use our Online Platforms, subscribing to our newsletter or promotional emails, submitting material, reporting a problem, or requesting further services. We may also ask you for information when you enter a contest, sweepstake, or promotion;

• Information about your food and shopping preferences;

• Other personal information that you choose to provide to our Online Platforms, such as your photograph, shopping list, or other information provided by you in connection with your use of our Online Platforms;

• Records and copies of your correspondence;

• Your responses to surveys;

• Your search queries on our Online Platforms.

To the extent (if any) that you choose to provide information in connection with our social media platforms outside of our Online Platforms (for example, through our Facebook page or Twitter feed), any information you provide in those settings is posted and transmitted at your own risk and subject to the terms of those social media platforms’ privacy policies.

If you use one of Lidl’s referal features, such as providing Lidl with a friend’s email address, Lidl may use the email you provide to send the recipient an email on your behalf. By using any such referral feature, you represent that you and the recipient are United States residents and that you have permission to provide the recipient’s email address and to send the message.

Information We Collect Automatically

As you navigate through and interact with our Online Platforms, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Online Platforms, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Online Platform.

• Information about your computer and internet connection, including your IP address, operating system, browsing history, browser type, device unique identifier, mobile network information, and device’s telephone number. Currently, our web servers do not recognize or respond to “Do Not Track” signals and our Online Platforms may continue to collect information in the manner described in this Policy.

• Information about your location, if your device is set to provide location information.

Although much of the information that we collect automatically is statistical data or other aggregated information, it may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from or through third parties. This information helps us to improve our Online Platforms and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns;

• Store information about your preferences, allowing us to customize our Online Platforms according to your individual interests;

• Speed up your searches;

• Recognize you when you return to our Online Platforms.

The technologies we use for this automatic data collection may include:

• Cookies (browser or mobile cookies). A cookie is a small file placed on the hard drive of your computer or mobile device. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Online Platform. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Online Platforms.

• Flash Cookies. Certain features of our Online Platforms may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Online Platform. Flash cookies are not managed by the same browser settings that are used for browser cookies.

• Web Beacons. Pages of our Online Platforms may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company to count users who have visited those pages, and allow the Company to see other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

• Location Technology. We may use Global Positioning Satellite (GPS) software and other location-identifying technologies to collect information about your location. You may adjust the settings on your device to allow or prevent the sharing of location information.

If you do not want us to collect this information, do not visit any of our Online Platforms or download the Mobile Application. Delete the Mobile Application from your device if you have already downloaded it.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on our Online Platforms are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Online Platforms. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We use third-party service providers, including Google, which uses cookies and similar technologies to collect and analyze information about your use of our Online Platforms and in-store technologies. These service providers may also collect information regarding your use of other websites, apps, and online resources. You can learn about Google’s practices at http://www.google.com/policies/privacy/partners/, and opt out by using the Google Analytics Opt-Out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

We also may provide certain in-store technologies to help personalize and improve your shopping experience. These technologies may require the collection of certain information about your mobile device, such as your MAC address or other device identification information and may also permit you to submit personal details for increased levels of personalization, such as your interests and shopping preferences.

How We Use and Disclose Your Information

We use information that we collect about you or that you provide to us, including any personal information:

• To present our Online Platforms and their contents to you;

• To provide you with information about our products and services;

• To communicate with you and fulfill your requests;

• To service and provide you with notices about your account or subscription, including expiration and renewal notices;

• To protect the security of our Online Platforms;

• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;

• To notify you about changes to any of our Online Platforms or products or services we offer;

• To allow you to participate in interactive features on our Online Platforms;

• To help us personalize our services, products, and advertising;

• To conduct research and analysis, including focus groups and surveys;

• In other ways we describe, when you provide the information;

• For other purposes, with your consent.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. At times, Lidl may share your information with third parties who may market Lidl’s goods to you, or contact you about a survey or other research regarding Lidl’s operations.

Our Online Platforms may include third-party advertising and links to other Web sites. We do not have access to or control over the privacy practices, cookies or other features that advertisers and third party sites may use, and the information practices of these advertisers and third party websites are not covered by this Policy. Lidl accepts no responsibility or liability and makes no representations about the policies of these third parties. It is your responsibility to read these third parties’ privacy policies before visiting their site or choosing to share information with them.

You can generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website.

We may disclose aggregated information about our users, and information that does not identify any individual, according to local law.

We may disclose personal information that we collect or you provide as described in this privacy policy:

• To service providers and other third parties we use to support our business, including marketing and research companies;

• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Lidl US’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Lidl US about our Online Platform users is among the assets transferred;

• To fulfill the purpose for which you provide it. For example, if you give us an email address to send a shopping list or other communication to someone;

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request;

• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Lidl US, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction;

• In the case of a suspected data breach, to communicate with outside parties;

• In other ways we describe, when you provide the information;

• For other purposes, with your consent.

Choices About How We Use and Disclose Your Information

We work with third-party companies that use tracking technologies (including cookies and pixel tags) on our Online Platforms in order to provide certain tailored advertisements on our behalf and on behalf of other advertisers across the Internet. These companies may collect information about your activity on Online Platforms and your interaction with our advertising and other communications and use this information to determine which ads you see on third-party websites and applications. These technologies and the information collected about you may also be used to track your activity across multiple devices. For more information about this practice and to understand your options including how to opt out of receiving these tailored advertisements, please visit http://www.aboutads.info. You should be aware that even if you opt-out, these tracking technologies may still collect data and you will still see ads, but they will not be targeted based upon the information collected through these tracking technologies.

Additionally, we strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. However, changing your browser settings will typically not affect Flash cookies. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of our Online Platforms site may then be inaccessible or not function properly.

• Promotional Offers from the Company. If you do not wish to have your email address used by the Company to promote our products or services, you can opt-out by following the instructions at the bottom of our promotional emails, or at any other time by logging into the Website or Mobile App and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.

Accessing and Correcting Your Information

You can review and change your personal information by logging into the Website or Mobile App and visiting your account profile page. Previous information you submitted through Lidl’s Online Platforms may remain viewable in cached and archived pages.

Your California Privacy Rights

California Civil Code Section § 1798.83 permits users of our Online Platforms that are California residents to request certain information regarding our disclosure of personal information to third parties for direct marketing purposes. To make such a request, please send an email to dataprotection@lidl.us or write us at: 3500 S. Clark Street, Arlington, VA 22202.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Online Platforms, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information.

Unfortunately, the transmission of information via the internet is not completely secure. Although we take measures to protect your personal information, we cannot guarantee the security of your personal information transmitted through our Online Platforms. Any transmission of personal information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on our Online Platforms.

Changes to Our Privacy Policy

If changes to this Policy are made, we will notify you by revising the date on this Policy. We encourage you to stay informed about our privacy practices by reviewing the Policy whenever you interact with us. In certain cases, we may provide you with additional notice of changes to this Policy. We will not treat your personal information collected under a previous version of this Policy in a materially different manner without first receiving your consent. Any change to this Policy will be effective immediately and your continued use of Lidl’s Online Platform indicates your consent.

Transfer Outside the United States

Some of the parties identified above, including parties that have access to your personal information, may be located in foreign countries. This Privacy Policy serves as notice that your personal information may be transferred to a country outside the United States. By using our Online Platforms, you consent to the transfer of your personal information to such countries.

Contact Us

If you have any questions about this Policy or would like to request access to your Personal Information, please contact us at: dataprotection@lidl.us.

Effective Date: May 8, 2018

Last modified: May 10, 2018